FIDM Museum Blog

Fashion Birthday: Madeleine Vionnet

 

French couturier Madeleine Vionnet was born on this day in 1876. Born in Chilleurs-aux-Bois, about 75 miles from Paris, Vionnet was apprenticed to a local dressmaker at age 11. She spent several years in this first apprenticeship, moving to a small design house in Paris when she was 17. She later worked in London for several years, returning to Paris by 1901, where she worked first for Callot Soeurs and later for Doucet. In 1912, Vionnet opened her own salon, but closed the business at the beginning of World War I in 1914. After spending the war years in Italy, Vionnet returned to Paris and re-opened her couture house in 1918.

Though Vionnet began her training in the late 19th century, when artifice and decoration were the foundations of fashion, she developed a startlingly modern, deceptively simple approach to design. Many of her garments were based on simple geometric forms; square, circle or rectangle. The bias cut was integral to her work, and largely eliminated the need for shaping darts. Vionnet disliked corsets, and designed her garments to be worn without this confining undergarment. House models were encouraged to go without undergarments during fittings.

In honor of Vionnet's birthday, we're reposting a late 1930s Madeleine Vionnet evening gown embellished with metallic embroidery. We first posted this gown in October 2011, when the gown was on exhibit in the FABULOUS! exhibition. 

Evening gown
Madeleine Vionnet
c. 1936-1938
Museum Purchase, Funds provided by Mrs. Tonian Hohberg
2008.5.50AB

Boudoir slippers, c. 1939

 

Boudoir slippers
c. 1939
Daniel Green
Gift of Kevin Jones
2008.155.3AB

In the 1937 article, "Mules: The More the Merrier," Vogue claimed that, "all women are slipper collectors."¹ Though this is probably an overstatement, the article indicates that in the late 1930s, slippers were much more than soft and comfy shoes for scuffing around the house. Garnet satin mules for intimate evenings at home, flat black satin slides for hostessing, red flannel canvas flats for pairing with casual slacks or shorts, and rustic fur-lined reindeer moccasins are only a sampling of the slipper styles presented in the Vogue article. Slippers were playful, spanning the gap between sensible daytime footwear and refined evening footwear.

Wiener Werkstatte girl's ensemble

 

Wiener Werkstatte
c. 1930
2005.5.170AB
Museum Purchase

Founded in 1903 by architect Josef Hoffman and artist Kolomon Moser, the Wiener Werkstatte (Vienna Workshop) was a group of artists, designers and craftsman dedicated to combining artistry and function in the design and manufacture of everyday objects. Like the 19th century reformers William Morris and Charles Ashbee, the founders of the Wiener Werkstatte believed that mass-production had diminished, if not entirely eliminated, the aesthetic appeal of everyday objects. The overarching goal of the Wiener Werkstatte was to create a gesamtkunstwerk, a total work of art that united architecture, furniture, graphic design, clothing and all other material elements of daily life into a unified and harmonious whole. To this end, Wiener Werkstatte designers reimagined everything from architecture, to furniture, even place settings for the dinner table. By 1928, the Wiener Werkstatte and affiliated designers were producing ceramics, metalwork, bound books, textile patterns, jewelry, lace and other objects. Wiener Werkstatte designs were realized by skilled craftspeople who worked under relatively progressive conditions.

Fred Astaire's dancing shoes

 

Tap Shoes
Worn by Fred Astaire, c. 1930s
Suede, leather & metal taps
Department of Recreation and Parks, City of Los Angeles/FIDM Museum
L88.1.125AB

By the time he first appeared in a Hollywood film in 1933, Fred Astaire was already an experienced and popular performer. Born in Omaha, Nebraska in 1899, Astaire first encountered dance classes as a toddler, when his older sister Adele was enrolled in ballet classes. Their parents believed that Adele might be talented enough for a performance career, so when the children were only 5 and 7, the family moved to New York. The family (still using their original name Austerlitz) had no connections in New York, very little money, and the name of a dance academy recommended by Adele's Omaha dance teacher. Whether by design or happenstance, once the Astaire family settled in New York, Fred and Adele were both enrolled in dance classes. Fred and Adele's teacher felt that the children had some talent, and developed a brother-sister act for the siblings. Changing their last name from Austerlitz to Astaire, the siblings began performing a comedic dance act on the vaudeville circuit.

Mae West objects on display

 

Originally posted in 2009, this post explores Mae West's larger-than-life persona. Visit the 20th Annual Art of Motion Picture Costume Design exhibition to see one of Mae West's corsets and a pair of her platform shoes on exhibit. The exhibition closes on April 28, 2012.

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Mae West's (1893-1980) most famous attribute was her figure. Buxom, rounded and held in place by rigid corsets, West's silhouette provoked a degree of outrage, while also serving as her best publicity. Her hourglass shape was immortalized in 1937 when the couturier Elsa Schiaparelli used West's silhouette as the basis for her Shocking perfume bottle. Hired to design costumes for West's 1937 film Every Day's a Holiday, the Paris based couturier would not travel to Hollywood and West could not travel to Paris. A solution was reached whereby a torso based on West's measurements was sent to Schiaparelli's Paris workshop. The resulting perfume bottle serves as an iconic representation of both Mae West and Elsa Schiaparelli.

Shocking by Schiaparelli
c.1937
Gift of Annette Green
F2005.860.820A

Sandy Powell on her costume designs for Hugo

 

Tremendous thanks to costume designer Sandy Powell for answering a few questions about her costume designs for Hugo. Powell also shared some of her costume sketches, which you'll see throughout this post. See a selection of Hugo costumes at the FIDM Museum through April 28, 2012.

Directed by Martin Scorsese, Hugo takes place inside a 1930s Paris train station. The film tells the tale of Hugo, a young orphan who lives a hidden life inside the nooks and crannies of the bustling station. Though only a child, Hugo gradually unravels a mystery involving his father, a magnificent automation and a cinematic pioneer. Hugo is nominated for 11 Academy Awards, including a nomination for Best Costume Design.

An accomplished costume designer, Powell has costumed over 30 films and been awarded 3 Oscars. The FIDM Museum has exhibited many of Powell's costumes, including her costume designs for The Tempest (2010) and The Aviator (2004).  In 2009, we exhibited costumes from The Young Victoria (2009), the film that earned Powell her most recent Academy Award for costume design.

Hugo is based on the illustrated novel The Invention of Hugo Cabret by Brian Selznick. Did you consult the book or its illustrations when designing costumes for the film?

The book was constantly referred to by everyone in every department on the film. Although I didn't ever copy anything exactly from the illustrations, they served as inspiration for the feeling and tone of the whole look and helped differentiate the characters.

Blanche and Simone velvet hat, c. 1930-33

 

The 1931 Paris Exposition Coloniale Internationale was designed to showcase the artistic and cultural achievements of France's colonial possessions, while also demonstrating the mutual benefits of the colonial relationship. At the time of the Exposition, France's expansive colonial empire was second in size only to Britain's; by the 1930s, France and its colonies occupied "9.3 percent of the inhabited landmasses of the world."¹ With colonies in Africa, south Asia, Oceania, and the Caribbean, French political rule and cultural influence affected nearly every corner of the globe. Opening in May 1931, the Colonial Exposition brought the arts, architecture and people of France's colonies to Paris for a six-month stay. A correspondent for American Vogue visited the Exposition and described it as being akin to a trip around the world: "you are suddenly transplanted to far colonial lands--to jungles of Africa, to palaces of Angkor, into whole villages of Congo huts, to Chinese temples."²  The Exposition was widely covered in the international press and very popular; over 33 million visitors, from France and beyond, attended the Exposition. 

Headwrap style hat
1930-33
Blanche and Simone
Silk velvet
FIDM Museum Purchase
2009.5.21

Movie Modes hat

 

During the 1930s, Hollywood films were a major influence on fashion. Movie screens were "huge, luminous shop windows," offering viewers an opportunity to browse the latest creations from talented costume designers.¹ Despite the Depression, films were an affordable form of entertainment; during the 1930s, many movie theatres showed a double-feature, cartoon and newsreel for only 10 cents.² Recognizing that the public wanted to escape their problems, movie studios usually sidestepped the economic and social troubles of the decade, instead producing comedies, westerns and grandiose musicals. Designed by the likes of Adrian, Howard Greer and Edith Head, onscreen fashions inspired the fashion choices of both sophisticated urban women and midwestern farm girls. Believing that women filled the majority of theatre seats, Hollywood studios seized on fashion tie-ins as a means to promote their films.

Hat
Movie Modes
1935-1941
Museum Purchase
2009.5.48AB

 

Duck dress, c. 1930

 

Day dress
c. 1930
Gift of Steven Porterfield
S2007.897.39

The charming idiosyncrasy of this dress always gets a smile. From a distance, it is simply a black day dress with a 1920s silhouette and bright red applied decoration. But take a closer look and you'll see that the red decorations are actually a series of plastic badges. Each badge features a hand-painted duck! In the close-up (below) of the sleeve cuff, the painted ducks (ostriches?) are clearly visible. Looking at the close-up also makes it clear that the painted badges are an integral part of the overall dress design. They weren't slapped on as an afterthought; the dress was thoughtfully designed to prominently showcase the hand-painted ducks. Other details, including the contrast piping at the cuffs and neckline and the metallic embroidery seen below, indicate that the dress was more than a throwaway novelty.

Madeleine Vionnet evening gown

 

Evening gown
Madeleine Vionnet
c. 1936-1938
Museum Purchase, Funds provided by Mrs. Tonian Hohberg
2008.5.50AB

The first time I saw this Madeleine Vionnet halter evening gown, I had a hard time reconciling it with my knowledge of Vionnet's work. When I think of Vionnet, ingenious construction techniques are first in my mind, not applied decoration. Tucks, pleats, twists, innovative seaming and bias cut fabrics, often applied to gossamer weight chiffon, are both the technical foundations of her work and frequently the sole decorative elements. Don't get me wrong--I like a shiny sequin or glittery rhinestone as much as the next person. But I've always appreciated the deceptive simplicity of Vionnet's work and the way in which her unornamented designs force you to focus on the basic elements of her work: textile and construction.