Christian Dior's New Look, introduced in February 1947, was a dramatic turning point. Banishing the boxy suits and dresses of the World War II era, the New Look ushered in an era of exaggerated femininity. Based on shapely curves and contours, and using an extravagant amount of fabric, Dior's New Look appealed to consumers starved for luxury after the deprivations of World War II. The silhouette was instantly popular, and Maison Dior struggled to fulfill orders. Based on the spectacular success of this first collection, Dior and his business partners began enacting plans for international expansion. Eventually, Dior would open retail outlets in London, Venezuela, and New York.