Liberty & Co. opened in London's West End during 1875. Founder Arthur Lasenby Liberty stocked his small shop with goods imported from the Middle East and Japan, including curios, porcelain, fans and lengths of fabric. Liberty's shop had a bazaar-like atmosphere and attracted a clientele sympathetic to the ideals of the Aesthetic Movement. From the beginning, textiles were an important part of Lasenby's retail plan. In addition to stocking imported textiles, Liberty & Co. soon began commissioning furnishing and dress textiles from known and emerging artisans. These textiles were all marketed under the name "Liberty Art Fabrics." The most distinct of these textiles were densely patterned and often borrowed imagery from the natural world. One pattern frequently associated with Liberty & Co. features overlapping sprays of peacock feathers. This pattern was designed in the late 1880s, and is still used by Liberty & Co. today. Other textiles were soft, solid color silks in a variety of weights. Whether patterned or plain, Liberty textiles were prized for their softness and graceful drape.