With its oversized imagery and brightly clashing colors, Marimekko textiles are unmistakable. The Finnish company began in 1951 as a textile design firm specializing in hand silk-screened cotton fabric. The patterns created by Marimekko designers were a departure from traditional Finnish floral patterns, though the graphic, modern Marimekko imagery was definitely inspired by aspects of Finnish heritage and landscape. To promote their textile designs, the founders of Marimekko created a collection of unrestrictive garments utilizing their textiles. From the beginning, Marimekko garments were loose and unstructured, meant to allow freedom of movement. Marimekko gained widespread popularity in the United States when Jackie Kennedy purchased several Marimekko dresses in 1960, which she wore throughout her husband's presidential campaign.