Have you ever panicked over what to buy your Valentine? Women typically receive chocolates, roses, and teddy bears, but what is the classic Valentine’s Day gift for men? Perhaps this pair of silly novelty boxers, complete with an amorous pun and kitschy plastic toy, would be the perfect show of affection – a gift that could plausibly be found in the aisle of any Target or department store today.
These white boxers are emblazoned with hearts that read “My Heart Pants For You,” and the matching vinyl heart toy has a mechanism that causes it to beat back and forth. Despite its modern appeal, you might be surprised to learn that this cheeky Valentine’s Day gift set actually dates to the 1950s. It was manufactured by none other than Jockey International, known as Cooper’s Underwear at the time. It’s a company that has a long history of pushing the boundaries in advertising male undergarments.
Jockey Boxer Gift Set
Boxers or briefs? Bill Clinton was famously asked this question at a 1992 town-hall meeting with MTV; Michael Jordan then ingrained the debate into pop culture with his slew of witty Hanes commercials. We have become so comfortable with the question that everyone from athletes to actors to political candidates are now openly asked their preference. Yet prior to the twentieth century, neither of these styles existed. So how did boxers and briefs develop into modern man’s predominate underwear choice?