The girl herself is the extravaganza that makes the look of the sixties.1
Twiggy exploded onto the scene in 1966 though pure happenstance. While getting a haircut at the London salon Leonard of Mayfair, 16 year old Twiggy (then known as Leslie Hornby) was persuaded to try a short, boyish hairstyle. A promotional photo of the resulting haircut was displayed at the salon. Within a few days, a fashion editor for the British newspaper Daily Express spotted the photo and asked for the name of the young woman pictured. Twiggy met with the editor, who had a few more photos taken. A few weeks later, Twiggy's father opened a copy of the Daily Express to see his daughter named the "Face of '66."
In comparison to other models, Twiggy was tiny. Her short haircut and the doll-like black eyelashes she painted under her eyes reinforced an impression of childlike androgyny. This girlish self presentation perfectly suited the clothing of 1966, which focused on garments that deemphasized the female body. Photographs of Twiggy show her in childlike poses, such as on a child-size tricycle or throwing herself at the camera, arms outstretched. During interviews, Twiggy further reinforced her youthfulness by frequently responding to questions with "I dunno" and by fidgeting like a child.
Despite her apparent naivete, Twiggy knew that her celebrity wouldn't last forever. To capitalize on her stature, Twiggy (apparently at the suggestion of her father) started Twiggy Enterprises, which licensed her image to numerous manufacturers. Though a clothing line designed by Twiggy was a financial flop, Twiggy merchandise was lucrative. False-eye lashes, notebooks, pens, paper dolls, lunch boxes, wigs, dress-up kits and hosiery are only some of the Twiggy licensed items marketed to her fans in 1967-68.
Twiggy tights
Trimfit
1967
Gift of Stephanie Kline Morehouse
2004.148.5