Jacket
c. 1946
Wool, cotton, brass buttons
Lanz Original
Gift of Patricia Marks
2003.45.3
Lanz originated in Salzburg, Austria during the early 1920s. Founded by Josef Lanz and Fritz Mahler in 1922, Lanz of Salzburg specialized in ski wear and traditional Austrian dress. Salzburg was also home to the newly established (and increasingly popular) Salzburg Festival. Founded in 1920, the Salzburg Festival's summer program of music and theatre quickly attracted international attention. By the early 1930s, the Salzburg Festival was a fixture on the international event calendar and attracted visitors from around the world. Lanz benefited from the popularity of the Salzburg Festival, and quickly gained an international clientele for its regional styles. In 1933, Vogue mentioned Lanz in an article describing the jet set's transformation on arrival in Salzburg: "The women take off their Mainbochers and Augustabernards and put on a cotton dirndl dress and rakish Tyrolian [sic] felt hat with a feather (bought at Lanz in Salzburg, probably)."1